Founded in 2018 by husband-and-wife duo Peace Hwamok Park and Valerie S Lee, Mardi Mercredi — meaning “Tuesday Wednesday” in French — has steadily become one of Korea’s top selling designer labels, offering women’s ready-to-wear, kids, golfing apparel, sneakers, intimates, lifestyle and F&B. Injecting playful sophistication to casual pieces, Mardi Mercredi’s iconic “flowermardi” came from the wife asking her husband to create a flower graphic, with the belief that no woman hates flowers.