In 2005, young Marseille entrepreneur, Michaël Azoulay, founded American Vintage. Inspired by his trips to the United States, he crafted the brand identity around freedom of spirit. An ode to simplicity and authenticity, American Vintage’s trademark style is underpinned by casual cuts and a nuanced colour range. Its signature MAS Supima Basic T-shirt collection has led to a mini-revolution in the world of fashion, transforming the T-shirt from a daily essential into a collection piece.