Founded in 1961, Yves Saint Laurent was the first couture house to introduce, in 1966, the concept of luxury prêt-à-porter with a collection called 'Saint Laurent Rive Gauche', synonymous with youth and freedom. This shift represented a first critical step in the modernisation of fashion and revolutionised the socio-cultural landscape. Under the creative direction of Anthony Vaccarello, appointed in April 2016, Saint Laurent Paris offers today a broad range of women’s and men’s ready-to-wear products, leather goods, shoes, jewellery and eyewear.